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Khushi Mirpuri 

What is the importance of Personal Branding?

Awareness of self conduct

by Khushi Mirpuri 


Graphic by Valerie Dreyfuss

How we present ourselves has become one of the most prominent aspects of society. It is how we share our identity and how people perceive us. Growing up, I learned that developing your own sense of style and personality is not only what is portrayed as an extension of yourself, but what is within you. Personal branding encompasses self-awareness, the environment around you, and the vibration that you operate in. 


Self-aware people are able to manage their behavior, adapt to situations, evaluate the requirements of that situation, and modify their actions accordingly. Actively practicing self-awareness heightens one’s senses, makes an individual malleable in out-of-the-ordinary situations, and allows one to tap into ideas to create a balanced lifestyle. Practicing this gives you the ability to focus on your body’s circadian rhythm and develop a lifestyle created to fit your criteria when it comes to ‘living your best life.’


In college, the environment around us is unique to the ‘student experience.’ Personal branding is a significant practice during this time. It isn’t just how we make connections, (whether that is with friendships, relationships, or our professors) but it is how we network and explore our future identity. One method to signify a finer environment is a clean space. Theorists suggest that a clean and organized space can affect our moods and emotions in a positive way. A clean environment can evoke feelings of happiness, satisfaction, and overall well-being, whilst living in a messy space can contribute to feelings of low energy and operating on a lower frequency. It's not just a clean space that shapes our mood, but it even impacts our relationships and how we react to the environment around us. We hold power in protecting our peace and understanding how personal branding can allow us to grow into the person we eventually want to be known as. 


What is the idea of ‘operating on the highest vibration?’ It is said that the highest vibration is gratitude. This is because when we are grateful and in that state of aura, we are the most prone to attracting the best opportunities that will impact our lives in a meaningful way. Gratitude alludes to the act of being thankful for anything in our lives—small or large. Practicing this trains our understanding of the perspective state we are in to be powerful. Therefore making us believe that we have the ability to make our desires a reality. Thus, building the view of our personal brand for others to trust and invest confidence in us. 


I believe that confidence goes hand in hand with our personal brand. Once we learn to be confident in ourselves then others will as well. Not only does this flow of confidence rub off on others, but it also fabricates our unique personal brand that will make us known and recognized. 

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